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Social Media and Return on Investment: Some clarity.
If you are still having trouble explaining or understanding the intricacies of social media R.O.I., chances are that… 1. You are asking the wrong question. Do you want to know what one of the worst...
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10 Truths about Social Media & Social Business you need to know.
Translation: "don't drink the water" If I were to start a social media blog today, I would call it simply “Stating The Obvious.” The types of topics we would cover would fall along the lines of: 1....
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10 things you still need to know about social media / social business.
Since I am bouncing around Europe this week, (come say hi at #tsc12 if you can), now is a good time to republish this list from a few months ago. It is still as relevant today as it was then: 1....
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Social Media: 1918
When my parents found out that I was writing a series of books that take place during the first world war (side project), my father started digging around through the family “vault.” The vault, real...
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Where are the professionals? Reflections on the #sxsmroi panel debacle.
I was scheduled to participate in a panel on Social Media and ROI at the #sxswi conference this week. My schedule being what it is, I couldn’t be in two places at once and had to make the painful...
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The 5 basic rules of calculating fan (or follower) value
The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the...
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Stop Writing (and Publishing) Crap
So evidently, the ideal age for a social media manager is under 25. Wait… no… the ideal age for a social media manager is over 25. Are you kidding me? Age? We’re talking about age? Like… the ideal age...
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Hiring for a Social Media Management Role? Start Here.
Yesterday, I promised you a post that would help hiring managers identify key skills and abilities needed in a prospective hire looking to fill a social media manager role. Note that we are talking...
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How to suck at social media: 101 level course.
In case you missed it, the “social media guru certification” crowd is at it again. Hat tip to Jim Mitchem for pointing me to this new one earlier today. Here… let’s give them lots of traffic*. (And...
View ArticleFacebook Graph Search Explained In 15 Seconds
Facebook Graph search explained in 15 seconds: Think “search your community/network” instead of “search the web.” If that doesn’t work for you, think about search in terms of degrees. Remember David...
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